About Us

Karen Conroy - Your Wholesale Source, Inc.

We are Pride is a women owned company and a division of The Awareness Company, Inc.  Karen Conroy started The Awareness Company, Inc. after her sister was diagnosed with breast cancer in 2005.  She saw how many people and organizations especially struggled to raise money for different causes. She came up with the idea of selling awareness products as a way to generate money for these organizations. She launched the company with 10 products out of her home and today has become the largest manufacturer in the world of awareness products.

She noticed the need for LGBTQ+ products and launched the We Are Pride division in 2015. 

The Awareness Company, Inc. designers pride themselves oncoming up with unique, cutting edge products that are made under the highest quality standards.  Our state of the art 15,000 square foot warehouse located in Tampa, FL is stocked with over 6,500 different products.